Lowndes Dlamini has a proud reputation and an uncompromising approach to its integrity – which the firm upholds within and outside its structures. We recognise that our proud reputation in the legal community is an asset to be managed proactively.
We coordinate communications within Lowndes Dlamini during a crisis, and we also manage communications between Lowndes Dlamini and the media and the public in the event of an emergency or crisis. Furthermore we also value and respect the reputation of our clients and will advise them on possible reputational risks elements where and when needed.
A crisis is a significant disruption which:
- Has the potential for stimulating extensive media coverage and public scrutiny
- Disrupts the company’s normal business activities, and
- Could impact negatively on Lowndes Dlamini’s reputation, credibility and employee morale.
- Impacts negatively on the company and/or its key stakeholders, most importantly employees, customers, consumers and investors;
We recognise that reputation management does not only include media relations and communications issues, but also extends to the rapid identification of potentially harmful situations and the methods for responding to these situations quickly and effectively. It is imperative that management and communicators and staff are familiar with those procedures and their roles in the event of a crisis.
Lowndes Dlamini has a ‘Crisis Management Team’ of senior partners to respond to queries and reputational matter issues where and when needed. This team acts accordingly to the objectives as set out in the reputation management policy.
Objectives of the Reputation Management Policy
- To communicate effectively and accurately to the media and other key stakeholders should crisis arise
- To establish a media communications infrastructure in the shortest time
- To manage all media enquiries both proactively and reactively as appropriate
- To keep the media, stakeholders and clients informed on the most accurate and up to date information pertaining to an incident Protect the reputation and goodwill of Lowndes Dlamini
- Minimise negative coverage around the crisis
- Minimise and neutralise any negative public perception
- Avoid a loss of competitive advantage
- Ensure the least possible damage is done.
- In case of reputational risk, the Firm will act accordingly and liaise with client to ensure that it is acutely aware of the reputational risk element, and draft the necessary holding statements where needed.
For reputational management queries, please contact spokesperson Gillian Lowndes - email@example.com